Original scientific paper

Marketing Mix in Team Sports in Serbia

Radenko M. Matic¹, Nebojsa Maksimovic¹, Jovan Vukovic¹, Dusan Corilic¹, Rajko Bujkovic², Damjan Jaksic¹

¹University of Novi Sad, Faculty of Sport and Physical Education, Novi Sad, Serbia
²Mediterranean University Montenegro, Faculty of Business Studies, Podgorica, Montenegro

J. Anthr. Sport Phys. Educ. 2019, 3(3), 3-10

DOI: 10.26773/jaspe.190701

Abstract | Article (PDF – 605KB) | References