Enter your details:
Thank you for subscribing.
Subscribe to our newsletter!

Radenko M. Matic1, Nebojsa Maksimovic1, , ,

1University of Novi Sad, Faculty of Sport and Physical Education, Novi Sad, Serbia

Characteristics of Organizational Learning Culture in Serbian Elite Team Sports

J. Anthr. Sport Phys. Educ. 2020, 4(4), 3-7 | DOI: 10.26773/jaspe.201001


Organizational culture represents employees' integrated values and business orientation of employees in the work environment, and conduct unwritten and written rules. This research aimed to evaluate the characteristic of organizational learning culture in Serbian team sports. The sample of respondents in this study consisted of 118 available managers of different levels in the organizational structure of sports organizations from four selected team sports (football, basketball, handball, and volleyball), which institutionally belong to the highest rank of the competition. At the individual level, the authors revealed the differences in favor of managers in volleyball clubs that come from better support, openness, and feedback from each other in the organization, all for their career development (χ2=12,79, p<0.01). From another side, the organizational level's key differences come from the availability of information to all, better resource management, initiative recognition, openness to cooperation, and leadership (χ2=11,33, p<0.01). Based on the obtained results, the authors discussed the theoretical and practical values of research.


Sports Organizations, Culture, Individual, Group, Team Level

View full article
(PDF – 98KB)


Balthazard, P., Cooke, R., & Potter, R. (2006). Dysfunctional culture, dysfunctional organization: capturing the behavioral norms that form organizational culture and drive performance. Journal of Managerial Psychology, 21, 709-732.

Bass, B.M. (1985). Leadership and performance beyond expectation. New York: Free Press.

Bass, B.M., & Avolio, B.J. (1993). Transformational leadership: A response to critiques. In M. M. Chemers & R. Ayman (Eds.), Leadership theory and research: Perspectives and directions (pp. 49–80). San Diego, CA: Academic Press.

Britton, B. (2002). Learning for Change: Principles and practices of learning organisations. Sundbyberg: Swedish Mission Council.

Cole, J., & Martin, A.J. (2018). Developing a winning sport team culture: organizational culture in theory and practice. Sport in Society, 21 (8), 1204-1222. https://doi.org/10.1080/17430437.2018.1442197

Colyer, S. (2000). Organizational culture in selected Western Australian sport organizations. Journal of Sport Management, 14 (4), 321-341. https://doi.org/10.1123/jsm.14.4.321

Denison, D.R. (1996). What is the difference between organizational culture and organizational climate? Academy of Management Review, 21 (3), 619-654.

Hofstede, G. (2005). Cultures and organizations: Software of the mind. New York: McGraw-Hill.

Janićijević, N. (2008). Organizaciono ponašanje. [Organizational behaviour]. Beograd: Data status.

Jaskyte, K. (2004). Transformational leadership, organizational culture, and innovativeness in nonprofit organizations. Nonprofit Management & Leadership, 15, 153-168.

Lee, Y.H. (2019). Emotional intelligence, servant leadership, and development goal orientation in athletic directors. Sport Management Review, 22 (3), 395-406. https://doi.org/10.1016/j.smr.2018.05.003

Lorsch, J.W., & Tierney, T.J. (2002). Creating Competitive Advantage in the Knowledge Economy. Leader to Leader, 26, 41–47.

Matić, R. (2016). Primena marketing koncepta u timskim sportovima. [Application of marketing concepts in team sports]. Doktorska disertacija. Novi Sad: Fakultet sporta i fizičkog vaspitanja.

Miyagawa, M. & Yoshida, K. (2010). TQM practices of Japanese-owned manufacturers in the USA and China. International Journal of Quality and Reliability Management, 27 (7), 736-755.

Okpara, J.O., & Wynn, P. (2008). The impact of ethical climate on job satisfaction, and commitment in Nigeria. Journal of Management Development, 27, 935–950.

Pisano G., (1994). Knowledge, Integration, and the locus of learning an empirical analysis of process development. Strategic Management, 15 (1), 85-100.

Raduan, C.R., Naresh, K., Haslinda, A. & Goh, Y.L. (2008). Organizational Culture as a Root of Performance Improvement: Research and Recommendations. Contemporary Management Research, 4 (1), 43-56.

Senge, P., Kleiner, A., Roberts, C., Ross, R., Roth, G. & Smith, B. (1999) The Dance of Change: The Challenges of Sustaining Momentum in Learning Organizations. New York: Doubleday/Currency.

Singh, J. (2006). The rise and decline of organizations: Ca n entrepreneurs’ play a saviour’s role? Vikalpa. The Journal for Decision Makers, 31, 123- 127.

Skille, E.A., & Chroni, S. (2018). Norwegian sports federations’ organizational culture and national team success. International Journal of Sport Policy and Politics, 10 (2), 321-333. https://doi.org/10.1080/19406940.2018.1425733

Stare, A. (2012). The impact of a project organisational culture and team rewareding on the project performance. Journal of East European Management Studies, 1, 40-67.

Trbojević, J., & Petrović, J. (2020). Satisfaction of basic psychological needs of young Serbian female athletes: the role of coach and teammates. Exercise and Quality of Life, 12 (1), 37-45. https://doi.org/10.31382/eqol.200605

Watkins, K.E., & Marsick, V.J. (1993). Sculpting the learning organization: Lessons in the art and science of systematic change. San Francisco, CA: Jossey-Bass.

Watkins, K.E., & Marsick, V.J. (1996). In action: Creating the learning organization. Alexandria, VA: American Society for Training and Development.

Wilderom, C.P.M., van den Berg, P.T., & Wiersma, U.J. (2012). A longitudinal study of the effects of charismatic leadership and organizational culture on objective and perceived corporate performance. The Leadership Quarterly 23, 835–848.

Xie, D. (2005). Exploring organizational learning culture, job satisfaction, motivation to learn, organizational commitment, and internal service quality in a sport organization. PhD dissertation, Ohio State University.

Yang, B. (2003). Identifying valid and reliable measures for dimensions of a learning culture. Advances in Developing Human Resources, 5 (2), 152- 162.

Wright, P.M. & Boswell, W.R. (2002). Desegregating HRM: a review and synthesis of micro and macro human resource management research. Journal of Management, 28 (3), 247-276.

Wright, P.M. & Boswell, W.R. (2002). Desegregating HRM: a review and synthesis of micro and macro human resource management research. Journal of Management, 28 (3), 247-276.